If you have a website, you should write a blog or a news section as an integral part of managing the site
Why? Because writing a blog brings traffic to your website and converts that traffic into business.
Attracting Traffic to Your Site
A blog brings traffic to your site because:
- It shows both visitors and search engines that the site (and therefore your business) is still active
- It adds indexed pages to your site
- It is a place where you can use your keywords in a sensible way
- It forms the basis of all your other online marketing activity, giving you content for Facebook, Twitter, LinkedIn and e-newsletters.
- It is content that people will read, share and will be searchable, years down the line.
Converting the Visitors to Business
A blog helps you convert your visitors into business through a number of means:
- A call to action at the end of the blog encourages the visitor to sign-up for more information
- A blog is a showcase of what you do and gives your brand a human touch – people buy from people, so if you like what you read you are more likely to return to the site
- You can build up your reputation as an expert in your field by sharing information, providing updates, highlighting relevant items in the news and so on
- A blog is free PR for your business and can make you stand out from the crowd.
- You can use a blog to highlight different aspects of your product.
How do I Find Time to write a blog?
Remember, you don’t have to blog daily, as long as you blog regularly – once a month is fine as long as you stick to a schedule. There is nothing worse than visiting a blog that has three blogs in three days (usually January with New Year’s resolutions and slow workload) and then have nothing for 2 years. A blog with no activity is worse than no blog as it makes a visitor wonder whether the company is still going.
If you are just starting out on your blog writing adventure have a look at Paprika Marketing for some great tips.
If you are struggling to write a blog, either due to time or inspiration there are a couple of options:
- Request guest blogs from clients, suppliers or experts in the field – I have recently written guest blogs for Wedding Business Success and White Menu, applying my knowledge to subjects that are relevant to their customers.
- Out-source your blog-writing to an agency or a freelance writer. I write weekly blogs for The Card Gallery and Tree of Hearts. My prices range from £19 to £30 per blog, depending on the regularity and technicality of the subject.
Here are some examples of other blogs I have contributed to recently:
Contact me now if you would like more information about my write a blog service.