If you have a website, you should write a blog or a news section as an integral part of managing the site

Why? Because writing a blog brings traffic to your website and converts that traffic into business.

Attracting Traffic to Your Site

A blog brings traffic to your site because:

  • It shows both visitors and search engines that the site (and therefore your business) is still active
  • It adds indexed pages to your site
  • It is a place where you can use your keywords in a sensible way
  • It forms the basis of all your other online marketing activity, giving you content for Facebook, Twitter, LinkedIn and e-newsletters.
  • It is content that people will read, share and will be searchable, years down the line.

 

Converting the Visitors to Business

A blog helps you convert your visitors into business through a number of means:

  • A call to action at the end of the blog encourages the visitor to sign-up for more information
  • A blog is a showcase of what you do and gives your brand a human touch – people buy from people, so if you like what you read you are more likely to return to the site
  • You can build up your reputation as an expert in your field by sharing information, providing updates, highlighting relevant items in the news and so on
  • A blog is free PR for your business and can make you stand out from the crowd.
  • You can use a blog to highlight different aspects of your product.

How do I Find Time to write a blog?

Remember, you don’t have to blog daily, as long as you blog regularly – once a month is fine as long as you stick to a schedule. There is nothing worse than visiting a blog that has three blogs in three days (usually January with New Year’s resolutions and slow workload) and then have nothing for 2 years. A blog with no activity is worse than no blog as it makes a visitor wonder whether the company is still going.

If you are just starting out on your blog writing adventure have a look at Paprika Marketing for some great tips.

 

If you are struggling to write a blog, either due to time or inspiration there are a couple of options:

  1. Request guest blogs from clients, suppliers or experts in the field – I have recently written  guest blogs for Wedding Business Success  and White Menu, applying my knowledge to subjects that are relevant to their customers.
  2. Out-source your blog-writing to an agency or a freelance writer. I write weekly blogs for The Card Gallery and Tree of Hearts. My prices range from £19 to £30 per blog, depending on the regularity and technicality of the subject.

 

Here are some examples of other blogs I have contributed to recently:

 

YorInspired

Skeleton Leaf

 

Contact me now if you would like more information about my write a blog service.