I have been getting very excited over the last few months about the Tour De France coming to Yorkshire. As the yellow bicycles and polka dot house have been appearing over the County, I have been pinning them to my TDF board on pinterest.

le tour

So to celebrate I thought I’d give you a little competition, read on….

Many creative businesses are turning to Pinterest as a way to showcase their products. By using the boards creatively you can show off what you have made and what inspires you, giving customers an idea of the range you make but also whether you like the same things as you do. If you make vintage-style dresses you will probably also have pin boards showing other vintage inspired items.

The huge excitement surrounding Le Tour in Yorkshire made me realise that Pinterest is a key tool in creating a buzz about a forthcoming event. I had been pinning away with abandon as photos had been shared on Twitter and on blogs.

However a quick look through Pinterest shows that using boards to promote events is not widespread, except for in the wedding industry – have a look at this one from Wedding Affair.  Food Festivals, Music Festivals, Village Fetes, Trade Shows and Award Nights are missing a trick. Why, because unlike other social media, Pinterest is not in real time, so you continue to get pins (shares) way after the event. Pintrest also shows up very well in search engines, so if someone is searching your event, chances are a Pinterest board will rate highly, so you need to make it work for you.

If you are not familiar with Pinterest I can highly recommend signing up for this free guide – it is aimed at wedding professionals, but is pertinent for any business.

Here is how you can build a buzz on Pinterest for your event:

  • As you sign up speakers or stall holders pin some pictures of them
  • Share publicity shots on Pinterest
  • Share photos from previous events
  • Share pictures of posters and invites
  • Show off the venue and caterers
  • Ask people to share pictures of the event

Then, make sure you share the board address on your other social media, so that other people can get the feel of the event and link your Pinterest page to your website and emails. After the event post more pictures – not only does it show off what your business does, but it promotes the participants too – giving them more incentive to join you next year.

Here’s some event Pinterest boards to inspire you:

Castle Triathlon Series

Old Peculier Crime Writing Festival

Honley Show

Talk Food Festival

Country Living Spring Fair

Although few of these boards are promoting the event beforehand, they will certainly help raise the profile if they are repeating the event.

I can provide help in setting up a Pinterest account and boards for your event. I am offering a free half day session (worth £60) to set up boards to promote an event. To qualify contact me via email by 31st August telling me a bit about your event and I will choose one and get back to you in August.