Vicky Clapham, Managing Director of Bevic Marketing Services Ltd is back with her second guest blog for us, this time sharing her top tip for How to Write a Press Release.
How to Write a Press Release
When writing a press release the best tip is to go for the upside down triangle approach, with key, engaging information at the top, leading down less important detail. This is a template I use when sending out a release, including the bits at the end of the release that are useful to include:
Vicky’s previous blog What is PR and Why Do You Need It includes a range of tips for developing your PR and making the most of PR opportunities.