Vicky Clapham, Managing Director of Bevic Marketing Services Ltd is back with her second guest blog for us, this time sharing her top tip for How to Write a Press Release. How to Write a Press Release When writing a press release the best tip is to go for the upside down triangle approach, with…

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Victoria Clapham of Bevic

I am delighted to welcome this guest blog from Vicky Clapham, Managing Director of Bevic Marketing Services Ltd talking about why you need PR and some fabulous top tips for business owners. What is PR? PR or public relations is one of the key components of the ‘marketing mix’ and can play a valuable  role…

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The ability to set up a landing page in Mailchimp is a really useful addition to your marketing within Mailchimp. It allows you to entice customers to sign up for your newsletter with very specific offers. For example you can use a landing page to: promote a new product give customers exclusive content with a…

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Book cover of Outliers by Malcolm Gladwell

The review on the cover of this page told me to expect a book that was ‘inspiring, revelatory.’ So, I opened the book for the May Business BookCLUB with anticipation. Did it live up to this promise? In my opinion, only partly. It was revelatory, but as for inspiring I found it quite the opposite.…

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Miracle Morning by Hal Elrod

The book for April at the Business BookCLUB was The Miracle Morning by Hal Elrod. Among the blurb on the back cover this book is introduced as “The next chapter of your life – the most extraordinary life you’ve ever imagines – is about to begin.” The book had a lot to live up to,…

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administrative support

I have been business networking now for over 20 years, starting in the Scottish Borders with Contact, a group for women in Business back in the late 1990s. I have always found networking enjoyable and worthwhile, but you do have to choose what is right for you.

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A person with a computer sitting inside a large clock

One of the jobs that busy business owners NEVER have time to do is to sort out and organise their contacts. Having a good old clear-out of your contacts is actually quite therapeutic – I have just deleted 189 contacts from my email contact list. We keep information about contacts in many different places: smartphone…

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white rabbit next to a lap top

Deciding to spring clean your website definately comes under the category of “things to do when I have the time.” But a spring clean is really useful – it gives you a chance to check your website is relevant, it gives a better experience for your visitors and it is good for Search Engine Optimisation.…

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The book Night School by Richard Wiseman

This month’s Business BookCLUB was a bit different: it was the first one of  lockdown, so held on Zoom – giving us an insight into our home life. The book was also a bit different as it was more to do with lifestyle than business life, but as you read the book you will realise…

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