Posts by Samantha Lyth
How to Write a Press Release
Vicky Clapham, Managing Director of Bevic Marketing Services Ltd is back with her second guest blog for us, this time sharing her top tip for How to Write a Press Release. How to Write a Press Release When writing a press release the best tip is to go for the upside down triangle approach, with…
Read MoreWhat is PR and Why do you Need It?
I am delighted to welcome this guest blog from Vicky Clapham, Managing Director of Bevic Marketing Services Ltd talking about why you need PR and some fabulous top tips for business owners. What is PR? PR or public relations is one of the key components of the ‘marketing mix’ and can play a valuable role…
Read MoreHow to….. Set up a Landing Page in Mailchimp
The ability to set up a landing page in Mailchimp is a really useful addition to your marketing within Mailchimp. It allows you to entice customers to sign up for your newsletter with very specific offers. For example you can use a landing page to: promote a new product give customers exclusive content with a…
Read MoreHow to….. Set up a template email using a Gmail account
Many of us send out standard emails on a regular basis and setting up a template for these emails is an excellent time-saver. If you are a Gmail user it is now super simple to set up a template email using a Gmail account. Here are the six simple steps: 1) in…
Read MoreBook Review: Outliers by Malcolm Gladwell
The review on the cover of this page told me to expect a book that was ‘inspiring, revelatory.’ So, I opened the book for the May Business BookCLUB with anticipation. Did it live up to this promise? In my opinion, only partly. It was revelatory, but as for inspiring I found it quite the opposite.…
Read MoreBook Review: The Miracle Morning by Hal Elrod
The book for April at the Business BookCLUB was The Miracle Morning by Hal Elrod. Among the blurb on the back cover this book is introduced as “The next chapter of your life – the most extraordinary life you’ve ever imagines – is about to begin.” The book had a lot to live up to,…
Read MoreThe Simple Rules of Business Networking
I have been business networking now for over 20 years, starting in the Scottish Borders with Contact, a group for women in Business back in the late 1990s. I have always found networking enjoyable and worthwhile, but you do have to choose what is right for you.
Read MoreHow to Organise Your Contacts
One of the jobs that busy business owners NEVER have time to do is to sort out and organise their contacts. Having a good old clear-out of your contacts is actually quite therapeutic – I have just deleted 189 contacts from my email contact list. We keep information about contacts in many different places: smartphone…
Read MoreFive Ways to Spring Clean Your Website
Deciding to spring clean your website definately comes under the category of “things to do when I have the time.” But a spring clean is really useful – it gives you a chance to check your website is relevant, it gives a better experience for your visitors and it is good for Search Engine Optimisation.…
Read MoreBook Review: Night School by Richard Wiseman
This month’s Business BookCLUB was a bit different: it was the first one of lockdown, so held on Zoom – giving us an insight into our home life. The book was also a bit different as it was more to do with lifestyle than business life, but as you read the book you will realise…
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