I see a lot of business cards. I network, so I receive a lot and I offer a service that inputs info from business cards onto contact management systems. Some of them make me think “Wow,” some make me cringe, some make me search for my glasses. Your business card is important. If you go…

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On Saturday the 12th September I will be lining up at The Knavesmire in York to run my 100th parkrun. I will be joined by family, friends from the running community and friends I’ve made through business. There will be cake! For those of you who don’t know what parkrun is here is a quote…

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Goal setting for 2015

This month I have been creating a marketing plan for Red Kite Services. As usual, I was doing a lot of scribbling and taking loads of time doing it. Then I talked to Rebecca Craven at RC Marketing and she shared her advice on how to create a marketing plan in an hour. It was so…

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BiY Inspired Awards Logo

I am delighted to announce that Red Kite Services has been short-listed in the business with ambition category at the Business in Yorkshire Awards, the only awards to honour small and medium businesses across Yorkshire. The BiY Inspired Awards were created in 2014 by BiY (Business in Yorkshire) and Awards Writers when they realised there were no…

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Every small business owner I meet has a passion and focus for what they are doing, but often I also notice there are times when they struggle to really drive their business forward because the day to day stuff is getting in the way.  Outsourcing the things which are essential to your business, but don’t…

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Pile of business cards

Everyone who has a business keeps contact details in some form or other. Often these contacts are a box of business cards, sometimes they are either handwritten or online data collection forms. For people who are really on the ball these contacts might have been added to a spreadsheet. As an administrator, I would usually…

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It seems that every week is a National Something Week: pie week; farmhouse breakfast week, library week; and every other day is an awareness day. In your city there will also be promotional events such as food festivals, film festivals and book weeks. Your own street may also have set up a trader’s association to…

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I love The Apprentice. It is great and entertaining TV. It gets us all talking at home and in the office – especially the rights and wrongs of ‘skeletongate.’ But, there are 7 reasons why, as a small business owner, I hate The Apprentice. 1)  The image it gives business owners – most of the participants,…

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It might be old fashioned, but I still send Christmas cards – hand-written and in the post. Yes, I have reduced the numbers, but I think there is still a role for Christmas cards in this electronic age. There are two groups of people I send cards to: Friends and relatives I don’t see very…

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