I see a lot of business cards. I network, so I receive a lot and I offer a service that inputs info from business cards onto contact management systems. Some of them make me think “Wow,” some make me cringe, some make me search for my glasses. Your business card is important. If you go…

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Hashtags on Twitter and how to use

I have recently been talking to a number of my clients about their twitter and Instagram accounts and mentioning “hashtags” and “hashtag hours”. For many people that has been met with a bit a blank look. This blog explains how and why hashtags for twitter and instagram are useful and provides you with some useful…

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Blogs are a fantastic form of social media. Unconfined by a template of Twitter or Facebook. You can get creative, share stories and convey a more personal side to your business. They are also excellent for Search Engine Optimisation (SEO) as you can be very specific in the subject – plus Google loves new content.…

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Client reviews matter when customers are visiting websites. Reviews give reassurance about the company and the service. Most businesses have reviews on social media and websites and we are delighted to announce that we have become an affiliate with York based company Trustist Reviewer. This means we can now help our clients to pull all…

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Red scatter of skeleton leaves

Excellent product photography is essential for selling goods online. Product shots need to be planned thoroughly so that studio time is used to maximise the benefit to your business. Peter Lyth shares his experiences of product photography in this blog.

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Goal setting for 2015

This month I have been creating a marketing plan for Red Kite Services. As usual, I was doing a lot of scribbling and taking loads of time doing it. Then I talked to Rebecca Craven at RC Marketing and she shared her advice on how to create a marketing plan in an hour. It was so…

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I have just read an article in the local paper about how the local hospital has received an increase in compliments this year and how the number of compliments far outstripped the complaints. I was pleased about this on a number of levels: it was good to hear a good news story about the NHS, it was…

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It might be old fashioned, but I still send Christmas cards – hand-written and in the post. Yes, I have reduced the numbers, but I think there is still a role for Christmas cards in this electronic age. There are two groups of people I send cards to: Friends and relatives I don’t see very…

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